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Sunday, November 4, 2007

The Ambassador Theater and How It Rocked DC

Around 1927, my mother thinks she remembers walking with her Dad from Mozart Place to the Ambassador Theater on 18Th and Columbia Road to see something new-"a talkie" featuring Al Jolson in The Jazz Singer. Now flash forward forty years, and what Mom doesn't remember is that in 1967, the shuttered theater became the home to something new again-possibly the most amazing place ever to see a rock show in the history of this small town. I, unfortunately, was only about eight at the time, but over the weekend, yet another forty years forward, I went to a reunion of those who made it happen. Jeff Krulik our local film maker (and hero) helped bring these guys together from all over the country for this event.

In 1967 Tony Finestra, Court Rodgers and Joel Mednick were three young guys selling fire extinguishers of all things when they heard about the Summer of Love out in San Francisco. Out they went, and back they came to D.C. with ideas to make it happen here- the musical side of things anyway. They rented the Ambassador and booked The Grateful Dead. The Dead's equipment arrived, but unfortunately the city pulled their permit at the last minute and fought the project every step of the way. But our boys fought back and finally opened on July 28, 1967 with local band Natty Bumpo and headliner The Peanut Butter Conspiracy.

The Ambassador was an enormous space. All 1500 seats had been removed. The Psychedelic Power and Light Company took over the balcony and used multiple projectors and black lights to fill the room and cover the walls with colors and images that was a stand alone show of its own. Tickets were $1.50 on week nights, $2.50 on weekends. The mezzanine level boasted a head shop selling lava lamps, posters and well, you know, hippie stuff. What a scene it must have been. Not only was it a concert hall, but they tried to make a community center as well. Neighborhood kids were invited for special matinees- one involved a jazz band and a light show. It was also used as a staging area for the march on the Pentagon. Norman Mailer was there.

Jimi Hendrix needed work that summer. He'd been touring with The Monkees, but his style didn't quite fit that double bill. He ended up booked at The Ambassador for 5 nights that August-and Pete Townsend came to see him. (I'm not making this stuff up- ask Nils Lofgren.) This all happened here.

Canned Heat, Moby Grape, John Lee Hooker, Vanilla Fudge, The Fugs, The Paul Butterfield Blues Band and more all appeared at The Ambassador. Our own Joe Dolan of The Beatnik Flies mopped the floors there. His cousin, Patty made this hoe-down poster.

The sad thing is it couldn't last. It was partly a matter of bad publicity and partly the atmosphere of the times. (Even I remember how threatened people were by the hippie thing.) At the reunion, stories were told about police who gave parking tickets to legally parked theater goers. They also waited outside to arrest kids who had violated the D.C. curfew and scared them back to the suburbs. Plus it was a huge project to take on. The experiment ended about six months later. Sadder still the theater was torn down not too long after, and a vapid non descript plaza took it's place. Just last month a Jimi Hendrix tribute show came through town and played at Constitution Hall. Perhaps a better place to have it would have been there on that soul less plaza. It needs some life again.

The next time you are in Adam's Morgan, you might want to walk by there-and remember Jimi plus all the others that once played and worked there in that now gone place.
Remember the ghosts that once were dreams.

P.S. Speaking of ghosts: The Ambassador once stood on the site of The Knickerbocker Theater, but in 1922 the roof collapsed under the weight of snow. Ninety eight people were killed.

More From Nils Lofgren:
"The room was humming, not only with the expectation of seeing the Jimi Hendrix Experience, but that Pete Townshend was in the audience, and it was just an extraordinary pivotal night for me. Hendrix came out and said he was going to dedicate the first song to Pete Townshend and he was going to do a rendition of 'Sgt. Pepper.' Now being naive, and being a huge Beatles lover, a lot of us thought 'well, you're only a three piece band, how can you play 'Sgt. Pepper's Lonely Hearts Club Band,' there's all these other guitars and strings.' We just didn't have a clue of what Hendrix was really about. He counted off the song and I remember he kind of disappeared, he just did one of those things where he fell to the floor, sitting on the floor rocking with the guitar between his legs kind of doing a 'Purple Haze/ Sgt. Peppers' riff, then he sort of bounces back up and does an insane version of 'Sgt. Peppers Lonely Hearts Club Band.' And when he dropped to the floor everyone just jumped up to try to see him, and from that moment on everyone was standing and mesmerized by obviously the greatest rock and roll guitar player that ever lived... There were just a lot of inspired moments like that at the Ambassador; it was this dark, beautiful, haunted, inspired room that you could go to and get lost in the light show and friends and the camradarie and the excitement of being in the audience discovering all this great new music; it was this real pivotal place in Washington, DC for all of the music scene, young and old."


  1. excellent. informative. mkes me wish i was around here back then

  2. I remember seeing Hendrix there, really before anyone knowing him. Also remember the Fugs playing there, down from New York for a peace March. They used to give out free mini posters - I had the Hendrix poster on my wall for many years till it fell apart. Wish I had saved some of those artifacts. Those were great days in D.C.

  3. Summer of '67...just turned 15...wanted to embrace Hippiedom, but how? Bribed my car-enabled older step-bro to go see Ravi Shankar at Constitution Hall, rode into DC but the Ravi show was sold out. Ambassador was the next choice, featuring The Strawberry Alarm Clock and a local DC band that featured 2 drummers, with 2 full drum kits...paid our $2.50 and walked in and...yikes...nicest people i had ever encountered, wildest place i had ever seen, with black lights, clouds of burning incense, black lights, throbbingly organic light show and...more black lights!...the Ambassador provided day-glo paint to patrons and encouraged everyone to enhance the black light experience on the walls, floors, one another...they also had a "Love Box", which you peered into, pressed a button and...ZAP!, a zillion watt lightbulb went off with the word "LOVE" stenciled on it and, for quite a while after, everything you looked at had "LOVE" superimposed on it...The Ambassador ruined me for life as a mindless inhabitant of the normal, for which i am eternally grateful...

  4. Thanks so much for posting this, incredible history right in our own stomping grounds... what I wouldn't give now to have been there...